{"title":"THE WHOO","description":"\u003cp\u003eTHE WHOO is a prestige Korean beauty collection that mixes skincare, special sets, and complexion products within the brand's royal-inspired lineup. The live assortment leans on Gongjinhyang Mi makeup, brightening and hydrating sets, Bichup and Cheongidan treatments, men's care, base products, cushions, primer, foundation, powders, and sunscreen-adjacent prep.\u003c\/p\u003e\u003cp\u003eFor Protoclinical, this page works best as a broad brand discovery edit for shoppers who want both treatment skincare and a polished complexion finish in one routine. The collection supports targeted routines that move from prep and moisture into base makeup, with line-specific options for brightening, hydration, radiance, and richer care. Keeping the page brand-led helps separate it from narrower cushion, foundation, or anti-aging pages while still capturing THE WHOO demand for prestige Korean beauty.\u003c\/p\u003e","products":[{"product_id":"the-whoo-gongjinhyang-sunquid-uv-protective-cream-spf50-pa-50ml","title":"[THE WHOO] Gongjinhyang Sunquid UV Protective Cream SPF50+ PA++++ 50ml","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThis sunscreen features an enhanced skincare formula that offers multiple benefits, including a high SPF for sun protection, moisturizing and soothing properties, and lifting functions. With just one application, it provides effective internal and external defense, effectively guarding against photoaging. Besides having a high SPF 50+ and PA++++, it also incorporates three gentle skincare ingredients known for their soothing, moisturizing, and elasticity-enhancing effects. The formula has been upgraded with Gongjin Solution™ for comprehensive care, highly absorbent 100kDa small molecule hyaluronic acid for deep hydration, and herbal soothing ingredients. Its lightweight texture absorbs quickly, leaving no white cast or oily residue, while providing instant relief and a cooling sensation. Additionally, this sunscreen is formulated to be reef-safe, ensuring its environmental friendliness.\u003c\/span\u003e\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":50779919548702,"sku":"9999261194","price":18.62,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458702.111600423686056206_21391465961775832745_dacb4fa7-ef6f-4757-9845-21887f3e2a7e.jpg?v=1775950840"},{"product_id":"the-whoo-gongjinhyang-kun-jayoung-foam-cleanser-180ml","title":"[THE WHOO] Gongjinhyang Kun Jayoung Foam Cleanser 180ml","description":"\u003cp\u003eA royal court formula men's foam cleanser that removes impurities from the skin and pores, helping to maintain healthy skin. It thoroughly eliminates pore debris while relieving men's skin concerns, leaving the skin refreshed, smooth, and healthy for a long time.\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":50779957985566,"sku":"5226834168","price":13.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458634.106072854117968839_4502772641775832641.jpg?v=1775951834"},{"product_id":"the-whoo-gongjinhyang-mi-luxury-golden-cushion-glow-spf50-pa-13g-no-23-refill","title":"[THE WHOO] Gongjinhyang Mi Luxury Golden Cushion Glow SPF50+ PA+++ 13g #no.23 (Refill)","description":"\u003cp\u003eEnriched with GongJinBiDan (based on an esoteric court formula of ancient Korea) and almond oil, it offers continuous nourishment and hydration for the skin. Our unique Multi Glow Complex blends highly light-reflective particles and moisturising ingredients to enhance your skin’s heathy-looking, natural glow. Your complexion stays ‘insta-ready’ throughout the day!\u003c\/p\u003e\n\u003cp\u003eUpgraded duel-concealing formula perfectly disguises pores, wrinkles, dark spots and other facial imperfections with a gentle sweep. Your complexion remains smooth and radiant without a moment of dullness.\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":50779962769694,"sku":"8394042017","price":14.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458658.117404687522812572_20749074741775832527.jpg?v=1775951898"},{"product_id":"the-whoo-gongjinhyang-mi-velvet-foundation-pact-spf35-pa-10g-2color-refill","title":"[THE WHOO] Gongjinhyang Mi Velvet Foundation Pact SPF35 PA++ 10g (2color) (Refill)","description":"\u003cul\u003e\n\u003cli\u003eA multifunctional product for brightening, wrinkle improvement and UV protection of SPF 35 PA++.\u003c\/li\u003e\n\u003cli\u003eA balm type pact that helps adhere to the skin for up to 24 hours to improve uneven skin tone and keeps your skin radiant.\u003c\/li\u003e\n\u003cli\u003eTransfer-proof formula helps create a refined, smooth and long-lasting makeup.\u003c\/li\u003e\n\u003cli\u003eFormulated with Carthamus Tinctorius (Safflower) Flower Extract and Panax Ginseng Root Extract that help lighten skin tone and provide moisture and nutrition to aging skin.\u003c\/li\u003e\n\u003cli\u003eAvailable in 2 colors.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":59455697092894,"sku":"10352017340","price":18.62,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458674.117404927714629480_15538036311775832527_03440f36-13ed-4e12-b823-1c7793d61141.jpg?v=1775951900"},{"product_id":"the-whoo-gongjinhyang-mi-velvet-powder-pact-spf30-pa-12g-refill","title":"[THE WHOO] Gongjinhyang Mi Velvet Powder Pact SPF30 PA++ 12g (Refill)","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eThis featherlight, non-transferable powder is the perfect fit for a modern empress. Blended with the velvet compound powder  (developed based on the scientific principles of refraction, transmission and reflection of light), the Velvet Powder Pact with SPF30\/PA++ creates the perfect translucent skin. With added oil-absorbing multi-porous powder  (which has 3 times more oil control effect than ordinary makeup powder) to offer high coverage with matt, long-lasting finish. Complimentary Velvet or Rubycell puffs are included for either natural or high coverage.\u003c\/span\u003e\n\u003c\/div\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":59455697027358,"sku":"10352037486","price":18.62,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458687.117405041856953391_16445069271775832527_f8cdd638-7943-4c38-b421-97d7babf9e47.jpg?v=1775951904"},{"product_id":"the-whoo-gongjinhyang-mi-velvet-liquid-lip-rouge-6g-3color","title":"[THE WHOO] Gongjinhyang Mi Velvet Liquid Lip Rouge 6g (3color)","description":"\u003cp\u003e\u003cspan\u003ePure vivid shade by softly melting on lips upon application. Velvet Liquid Lip Rouge is enriched in secret formula of GongJinBiDan and ChungHwaSoonGiDan, help promoting blood circulation and lighten dark lips; 5 types of flowers extracts (Lotus, Peony, Safflower, Honeysuckle, Korean Daisy) are also instilled in lip rouge for anti-oxidizing and calming effects on sensitive skin.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eVelvet Primer Cream Complex allows smooth velvety finish upon application, instantly fills in fine lines and wrinkles on lip for a royal sensational look. The silky velvet texture adheres skin perfectly, creates a long-lasting, comfortable wearing of semi-matte makeup look up to 12 hours.\u003c\/span\u003e\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":59455688999198,"sku":"5505084107","price":20.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458680.2025-03-281339161775832316.png?v=1775965113"},{"product_id":"the-whoo-firming-neck-and-face-protein-repair-mask-100ml","title":"[THE WHOO] Firming Neck and Face Protein Repair Mask 100ml","description":"\u003cp\u003e\u003cspan\u003eFirming Neck and Face Protein Repair Mask contains 10% Gongjin solution™ and ProElast™ exclusive ingredients, providing skin cells with timely nourishment for elastic cell growth. It maintains a balanced environment for elastic skin, firms the facial contour, and smooths out wrinkles.\u003c\/span\u003e\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":50780707225886,"sku":"11148517563","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458616.45302942315895656_10454842881775832994.jpg?v=1775971940"},{"product_id":"the-whoo-cheonyuldan-ultimate-regenerating-overnight-mask-70ml","title":"[THE WHOO] Cheonyuldan Ultimate Regenerating Overnight Mask 70ml","description":"\u003cp\u003eCheonyuldan Ultimate Rejuvenative Series contains HwaYul SeokGok Complex™ and Royal CheonChoHwa, has a significant increase in the synthesis of collagen and hyaluronic acid, improve skin moisture and elasticity, and achieve a more lifted look. It also adds about 24 kinds of CheonGiBiDan ingredients to keep skin moisturized and shiny. Meanwhile, Youth Connect™ technology is adopted to strengthen the anti-oxidant effect, which can revitalizes the skins while adding moisture and radiance.\u003c\/p\u003e\n\u003cp\u003eThe Ultimate Regenerating Overnight Mask also contains BuYiWeiQiDan, which can enhance the energy deep within the skin to repair fatigued skin throughout the night and restore radiance and translucency. This luxurious cream with a silky smooth texture can instantly penetrate the skin to flood it with moisture, which helps enhance facial curves and radiance, creating healthy skin that feels like a good night's sleep.\u003c\/p\u003e\n\u003cp\u003eUse the complimentary mini facial mask brush to carefully spread the mask to cover the entire face.\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":50780707291422,"sku":"9927679561","price":103.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458602.34581561574602749_15535388531775832994.jpg?v=1775971943"},{"product_id":"the-whoo-royal-essential-golden-lipcerin-15ml","title":"[THE WHOO] Royal Essential Golden Lipcerin 15ml","description":"\u003cdiv class=\"col-md-6 col-sm-12 productdetail-intro\" data-v-1b82f3ad=\"\"\u003e\n\u003cdiv id=\"__BVID__417\" class=\"tabs\" data-v-1b82f3ad=\"\"\u003e\n\u003cdiv id=\"__BVID__417__BV_tab_container_\" class=\"tab-content mt-3\"\u003e\n\u003cdiv aria-labelledby=\"__BVID__418___BV_tab_button__\" id=\"__BVID__418\" class=\"tab-pane active\" aria-hidden=\"false\" role=\"tabpanel\" data-v-1b82f3ad=\"\"\u003e\n\u003cdiv class=\"container detail-description\" data-v-1b82f3ad=\"\"\u003e\n\u003cp\u003e\u003cspan class=\"colour\"\u003eThe \u003c\/span\u003eGolden Lipcerin\u003cspan class=\"colour\"\u003e features three key ingredients - \"\u003c\/span\u003eLG Lipcerin Penta Turnover Recovery Complex™\u003cspan class=\"colour\"\u003e,\" \u003c\/span\u003eGongJinBiDan\u003cspan class=\"colour\"\u003e, and Vitamin E. This unique formulation offers outstanding anti-aging, antioxidant, and elasticity-enhancing effects. In addition, the lip balm is infused with gold particles, providing a radiant and transparent moisturizing sensation to the lips, making them appear fuller and hydrated.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":50780722495774,"sku":"9424102037","price":18.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458732.35175406523290422_20477547051775832851.jpg?v=1775972434"},{"product_id":"the-whoo-cheongidan-radiant-soft-foam-cleanser-180ml","title":"[THE WHOO] Cheongidan Radiant Soft Foam Cleanser 180ml","description":"\u003cp\u003eCheongidan Radiant Soft Foam Cleanser contains 97% non-irritating amino acid cleansing ingredients. It is a gentle cleanser that cleanses thoroughly as well as moisturises to enhance luminosity. Unlike any other pH balanced foam cleanser, the extra-rich \"amino foam\" effectively removes impurities and reduces skin irritation. Its plant-based glycerine combined with one of the skin's natural moisturising factors, PCA sodium, can maintain the moisture barrier of the skin after cleansing, keeping it hydrated, smooth and plump.\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":50781806428446,"sku":"7514876848","price":96.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458579.7533778638251417_3847980161775833046_a5059f9a-c5d2-42a6-8c9b-8d9e5d4d6cb8.jpg?v=1776017859"},{"product_id":"the-whoo-jungyooncho-multi-cleanser-200ml","title":"[THE WHOO] Jungyooncho Multi Cleanser 200ml","description":"\u003cp\u003eThe multi-functional 3-in-1 Jungyooncho Multi Cleanser can be used for face, body and hair all at once.\u003c\/p\u003e\n\u003cp\u003eThe compound formula consist of Amphoteric Surfactant that extract from coconut-derived soap base can reduce irritation, provides a soft massage feeling with abundant, dense foam for gentle hydration on skin and hair. In addition, as a shampoo, the formula is silicone-free and contains hydrophilic oils that can repair damaged hair.\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":50781806493982,"sku":"7738448310","price":23.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458725.45027768952845488_5017603201775833046.jpg?v=1776017861"},{"product_id":"the-whoo-whoospa-body-cream-200ml","title":"[THE WHOO] WHOOSPA Body Cream 200ml","description":"\u003cp\u003eWith a rich and smooth texture, it quickly sinks into the skin to moisturise without any feeling of stickiness.\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":50781813408030,"sku":"7511177563","price":25.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458763.54938302700051307_18151474321775832806_303af290-2b57-4a66-a19a-af7d48bf25fd.jpg?v=1776018064"},{"product_id":"the-whoo-uv-ultimate-red-vitamin-sunscreen-spf50-pa-50ml","title":"[THE WHOO] UV Ultimate Red Vitamin Sunscreen SPF50+ PA++++ 50ml","description":"\u003cp style=\"user-select: auto !important;\"\u003eAging begins the moment UV rays hit your skin! UV Damaging Care with powerful antioxidant protection to defend against the UV golden hour.\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":50781815800094,"sku":"11493830002","price":60.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458760.16079475718270051_20267395981775832745_a9c02ec3-b3a9-4a8b-af36-ed98cadff708.jpg?v=1776018147"},{"product_id":"the-whoo-gongjinhyang-kun-nourishing-balancer-for-men-140ml","title":"[THE WHOO] Gongjinhyang Kun Nourishing Balancer for Men 140ml","description":"\u003cp\u003e\u003cspan\u003eInfused with precious herbal ingredients such as cordyceps, nanoised platinum, ginseng flower and exclusively developed GongJinBiDan to revitalise and balance the skin, slowing down oxidation. Its light and refreshing texture helps deliver nutrients into the skin instantly without any oily residue. A premium skincare range fit for a King, it is designed based on the formula containing GongJinBiDan, among other precious herbal ingredients including cordyceps, platinum, and ginseng flower, to bring health and vitality to men’s skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":50781816979742,"sku":"5226827158","price":20.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458637.106072471061988661_13249857291775832641.jpg?v=1776018190"},{"product_id":"the-whoo-gongjinhyang-kun-nourishing-emulsion-for-men-100ml","title":"[THE WHOO] Gongjinhyang Kun Nourishing Emulsion for Men 100ml","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eInfused with precious herbal ingredients such as cordyceps, nano colloidal platinum, ginseng flower and exclusively developed GongJinBiDan complex to revitalise and balance the skin, slowing down oxidation. Its light and refreshing texture helps deliver nutrients into the skin instantly without any oily residue. A premium skincare range fit for men, it is designed based on the formula containing GongJinBiDan, among other precious herbal ingredients including cordyceps, platinum, and ginseng flower, to bring health and vitality to men’s skin.\u003c\/span\u003e\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":50781817045278,"sku":"5226829106","price":25.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458639.106072655560066274_16864968311775832641.jpg?v=1776018192"},{"product_id":"the-whoo-cheongidan-double-radiant-base-40ml","title":"[THE WHOO] Cheongidan Double Radiant Base 40ml","description":"\u003cp\u003eThe Cheongidan Double Radiant Base formulated with CheonGiBiDan is a hydrogel emulsion saturating skin with moisture and nutrition to create the perfect base for makeup. Radiance-Enhancing Technology combined with ultra-fine pearl and diamond powder to minimise the appearance of pores and blemishes by filtering light reflected from the skin. It instantly illuminates your complexion, erasing dullness and imparting pearlescent glow. It can be applied on the bridge of your nose, forehead, chin and brow bones to enhance facial contour. This nourishing, radiance-boosting base effectively protects skin from dust and makeup, while blurring imperfections to give it a radiant finish.\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":50781818061086,"sku":"5312132523","price":39.68,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458553.26079527737028028_80822541775832527_46bc1605-641f-47da-9bf6-6c88dcc0e498.jpg?v=1776018221"},{"product_id":"the-whoo-cheongidan-hwahyun-radiant-essence-cushion-spf50-pa-15g-2type-refill","title":"[THE WHOO] Cheongidan Hwahyun Radiant Essence Cushion SPF50+ PA+++ 15g (2type) (Refill)","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eThe amber coloured compact is decorated with laced chrome and an exquisite pearl in the centre. 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Makeup lasts longer and your complexion stays natural with a translucent glow.\u003c\/span\u003e\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":59454108795166,"sku":"5227232337","price":20.48,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458558.43571053725176309_15103788741775832527_b5c5d515-21af-44a8-8092-73eb0deaeb7d.jpg?v=1776018224"},{"product_id":"the-whoo-cheongidan-double-radiant-base-pink-40ml","title":"[THE WHOO] Cheongidan Double Radiant Base Pink 40ml","description":"\u003cp\u003e\u003cspan\u003eThe Cheongidan Double Radiant Base Pink containing Cheongidan is a hydrating and nourishing base to keep skin smooth and hydrated for perfect, longer-lasting makeup. This featherweight hydrogel emulsion is easy to apply, granting the skin 3D radiance with Brightening Powder Technology and Multi-directional Refraction Oil Formula. It contains 70% skin-conditioning moisture to hydrate the skin and restore its elasticity, effectively eliminating the dull complexion often seen on Asian skin. The soft-filling mechanism can fill in wrinkles, to give you a smooth and flawless base boasting rose-gold empress glow.\u003c\/span\u003e\u003c\/p\u003e","brand":"THE WHOO","offers":[{"title":"Default Title","offer_id":50781818355998,"sku":"5312141558","price":68.12,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2204\/5470\/files\/product_images_1744458556.26080761367219182_12843960641775832527_9f6e645d-aa78-4498-9d3a-7c5eb668393f.jpg?v=1776018227"},{"product_id":"the-whoo-cheongidan-radiant-essence-foundation-spf35-pa-40ml-2type","title":"[THE WHOO] Cheongidan Radiant Essence Foundation SPF35 PA++ 40ml (2type)","description":"\u003cp\u003e\u003cspan\u003eCheongidan Radiant Essence Foundation contains CheonGiBiDan with added anti-wrinkle and UV protection properties. 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The pearl ingredient has emollient effect, and it can be used for dry skin or oily skin. The unique design of micro thin film multi pore powder can smoothly spread the powder on the skin surface, comfortably fit facial imperfections, and create a delicate skin texture.\u003c\/p\u003e\n\u003cp\u003eThis Radiant Powder Pact has SPF30\/PA++ sun protection. The SLS powder provide radiance and bring a natural high-coverage effect. With just a simple smear, it lets you create an intriguing and refreshing look with clear base makeup.\u003c\/p\u003e\n\u003cp\u003eThe powder compact packaging is specially decorated with a pink gold shell with a sparkling gold edge, highlighting the outstanding taste of the modern queen. 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