THE WHOO
THE WHOO is a prestige Korean beauty collection that mixes skincare, special sets, and complexion products within the brand's royal-inspired lineup. The live assortment leans on Gongjinhyang Mi makeup, brightening and hydrating sets, Bichup and Cheongidan treatments, men's care, base products, cushions, primer, foundation, powders, and sunscreen-adjacent prep.
For Protoclinical, this page works best as a broad brand discovery edit for shoppers who want both treatment skincare and a polished complexion finish in one routine. The collection supports targeted routines that move from prep and moisture into base makeup, with line-specific options for brightening, hydration, radiance, and richer care. Keeping the page brand-led helps separate it from narrower cushion, foundation, or anti-aging pages while still capturing THE WHOO demand for prestige Korean beauty.
![ProtoClinical k-beauty [THE WHOO] Cheongidan Radiant Powder Pact SPF30 PA++ 12g #no.21 shown as a gold powder pact compact on a white background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458573.52172986266079868_6450863261775832527.jpg?v=1776018232&width=800)
![ProtoClinical k-beauty [THE WHOO] Cheongidan Radiant Powder Pact SPF30 PA++ 12g #no.21 shown as a gold powder pact compact on a white background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458573.52172986266079868_6450863261775832527_e100d489-ecfa-45d4-bec4-e92d3bf5a7c4.jpg?v=1776018233&width=800)
![ProtoClinical k-beauty [THE WHOO] Cheongidan Radiant Essence Foundation SPF35 PA++ 40ml (2type) shown in a tall beige foundation bottle on a white background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458570.26080649030204625_2409508951775832527.jpg?v=1776018229&width=800)
![ProtoClinical k-beauty [THE WHOO] Cheongidan Radiant Essence Foundation SPF35 PA++ 40ml (2type) shown in a tall beige foundation bottle on a white background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458570.26080649030204625_2409508951775832527_b406471c-a565-4778-8167-df8d126f5ec5.jpg?v=1776018229&width=800)
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![ProtoClinical k-beauty [THE WHOO] Cheongidan Double Radiant Base Pink 40ml shown in a tall pale pink makeup base bottle on a white background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458556.26080761367219182_12843960641775832527_9f6e645d-aa78-4498-9d3a-7c5eb668393f.jpg?v=1776018227&width=800)
![ProtoClinical k-beauty [THE WHOO] Cheongidan Double Radiant Base Pink 40ml shown in a tall pale pink makeup base bottle on a white background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458556.26080761367219182_12843960641775832527.jpg?v=1776018227&width=800)
![ProtoClinical k-beauty [THE WHOO] Cheongidan Hwahyun Radiant Essence Cushion SPF50+ PA+++ 15g (2type) (Refill) shown as a gold cushion compact on a white background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458558.43571053725176309_15103788741775832527_b5c5d515-21af-44a8-8092-73eb0deaeb7d.jpg?v=1776018224&width=800)
![ProtoClinical k-beauty [THE WHOO] Cheongidan Hwahyun Radiant Essence Cushion SPF50+ PA+++ 15g (2type) (Refill) shown as a gold cushion compact on a white background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458558.43571053725176309_15103788741775832527.jpg?v=1776018224&width=800)
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![ProtoClinical k-beauty [THE WHOO] Cheongidan Double Radiant Base 40ml shown in a tall beige makeup base bottle on a white background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458553.26079527737028028_80822541775832527_46bc1605-641f-47da-9bf6-6c88dcc0e498.jpg?v=1776018221&width=800)
![ProtoClinical k-beauty [THE WHOO] Cheongidan Double Radiant Base 40ml shown in a tall beige makeup base bottle on a white background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458553.26079527737028028_80822541775832527.jpg?v=1776018221&width=800)
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![ProtoClinical k-beauty [THE WHOO] Cheongidan Radiant Soft Foam Cleanser 180ml single warm beige cleanser container silhouette centered on a bright white background](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458579.7533778638251417_3847980161775833046_a5059f9a-c5d2-42a6-8c9b-8d9e5d4d6cb8.jpg?v=1776017859&width=800)
![ProtoClinical k-beauty [THE WHOO] Cheongidan Radiant Soft Foam Cleanser 180ml single warm beige cleanser container silhouette centered on a bright white background](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458579.7533778638251417_3847980161775833046.jpg?v=1776017859&width=800)
![ProtoClinical k-beauty [THE WHOO] Royal Essential Golden Lipcerin 15ml single gold-capped lip balm container standing upright on a clean white background with The WHOO branding on the lower case](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458732.35175406523290422_20477547051775832851.jpg?v=1775972434&width=800)
![ProtoClinical k-beauty [THE WHOO] Royal Essential Golden Lipcerin 15ml single gold-capped lip balm container standing upright on a clean white background with The WHOO branding on the lower case](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458732.35175406523290422_20477547051775832851_a15be98c-932a-409f-828d-a46d221956d7.jpg?v=1775972434&width=800)
![ProtoClinical k-beauty [THE WHOO] Cheonyuldan Ultimate Regenerating Overnight Mask 70ml single amber-brown jar with a pale lid centered on a light background](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458602.34581561574602749_15535388531775832994.jpg?v=1775971943&width=800)
![ProtoClinical k-beauty [THE WHOO] Cheonyuldan Ultimate Regenerating Overnight Mask 70ml single amber-brown jar with a pale lid centered on a light background](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458602.34581561574602749_15535388531775832994_bc591e6c-f5de-44e4-9078-926ce050174c.jpg?v=1775971943&width=800)
![ProtoClinical k-beauty [THE WHOO] Firming Neck and Face Protein Repair Mask 100ml single slim beige tube centered on a light background with pale blue side accents](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458616.45302942315895656_10454842881775832994.jpg?v=1775971940&width=800)
![ProtoClinical k-beauty [THE WHOO] Firming Neck and Face Protein Repair Mask 100ml single slim beige tube centered on a light background with pale blue side accents](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458616.45302942315895656_10454842881775832994_1299b4f4-586a-4ee9-873b-5bac99be18d5.jpg?v=1775971940&width=800)
![ProtoClinical k-beauty [THE WHOO] Gongjinhyang Mi Velvet Liquid Lip Rouge 6g (3color) single upright liquid lip tube in a warm rose tone on a pale pink background](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458680.2025-03-281339161775832316.png?v=1775965113&width=800)
![ProtoClinical k-beauty [THE WHOO] Gongjinhyang Mi Velvet Liquid Lip Rouge 6g (3color) single upright liquid lip tube in a warm rose tone on a pale pink background](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458680.2025-03-281339161775832316_0111b7d2-7cef-4e9a-9dd1-f1ef31132144.png?v=1775965113&width=800)
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![ProtoClinical k-beauty [THE WHOO] Gongjinhyang Mi Velvet Powder Pact SPF30 PA++ 12g (Refill) single powder pact refill packaging centered on a light background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458687.117405041856953391_16445069271775832527_f8cdd638-7943-4c38-b421-97d7babf9e47.jpg?v=1775951904&width=800)
![ProtoClinical k-beauty [THE WHOO] Gongjinhyang Mi Velvet Powder Pact SPF30 PA++ 12g (Refill) single powder pact refill packaging centered on a light background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458687.117405041856953391_16445069271775832527.jpg?v=1775951904&width=800)
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![ProtoClinical k-beauty [THE WHOO] Gongjinhyang Mi Velvet Foundation Pact SPF35 PA++ 10g (2color) (Refill) single foundation pact refill packaging centered on a light background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458674.117404927714629480_15538036311775832527_03440f36-13ed-4e12-b823-1c7793d61141.jpg?v=1775951900&width=800)
![ProtoClinical k-beauty [THE WHOO] Gongjinhyang Mi Velvet Foundation Pact SPF35 PA++ 10g (2color) (Refill) single foundation pact refill packaging centered on a light background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458674.117404927714629480_15538036311775832527.jpg?v=1775951900&width=800)
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![[THE WHOO] Gongjinhyang Mi Luxury Golden Cushion Glow SPF50+ PA+++ 13g #no.23 (Refill) by ProtoClinical shown in product packaging on a clean white background for a k-beauty makeup routine.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458658.117404687522812572_20749074741775832527.jpg?v=1775951898&width=800)
![[THE WHOO] Gongjinhyang Mi Luxury Golden Cushion Glow SPF50+ PA+++ 13g #no.23 (Refill) by ProtoClinical displayed in product packaging on a clean white background for a k-beauty makeup routine.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458658.117404687522812572_20749074741775832527_9e1ec220-f2c0-4a9a-ac56-d6494b865ff0.jpg?v=1775951898&width=800)
![ProtoClinical k-beauty [THE WHOO] Gongjinhyang Kun Jayoung Foam Cleanser 180ml single upright cleanser container on a white background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458634.106072854117968839_4502772641775832641.jpg?v=1775951834&width=800)
![ProtoClinical k-beauty [THE WHOO] Gongjinhyang Kun Jayoung Foam Cleanser 180ml single upright cleanser container on a white background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458634.106072854117968839_4502772641775832642.jpg?v=1775951834&width=800)
![ProtoClinical k-beauty [THE WHOO] Gongjinhyang Sunquid UV Protective Cream SPF50+ PA++++ 50ml single upright beige sun cream package centered on a white background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458702.111600423686056206_21391465961775832745_dacb4fa7-ef6f-4757-9845-21887f3e2a7e.jpg?v=1775950840&width=800)
![ProtoClinical k-beauty [THE WHOO] Gongjinhyang Sunquid UV Protective Cream SPF50+ PA++++ 50ml single upright beige sun cream package centered on a white background.](http://www.theprotoclinical.com/cdn/shop/files/product_images_1744458702.111600423686056206_21391465961775832745.jpg?v=1775950839&width=800)