ProtoClinical k-beauty Anua RICE ENZYME BRIGHTENING CLEANSING POWDER 40g single pale cleansing powder package centered upright on a clean white background.
Anua

Anua RICE ENZYME BRIGHTENING CLEANSING POWDER 40g

$23.04
Water-activated powder cleanser for a rinse-off cleansing step Optional wash-off mask method using a thicker paste Non-drying finish according to the brand’s current product page

A multi-purpose powder cleanser that changes texture with water. Foam it in wet hands for a rinse-off cleanse, or mix a thicker paste for Anua’s optional wash-off mask method. The official INCI lists rice-derived ingredients, papain, alpha-arbutin, ceramide NP, ascorbic acid and several acids, including lactic acid.

As a cleanser, gently massage the water-activated foam over the face and rinse thoroughly. As a wash-off mask, follow the brand’s current mixing and timing directions and rinse fully. The mask option is not a leave-on treatment.

Explore Anua skincare or compare rinse-off and leave-on exfoliating formats in our AHA, BHA, PHA and LHA guide.

A powder-to-foam cleanser that brightens and smooths while staying gentle on skin.
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Rice-derived ingredients: rice powder, rice bran water, rice lees extract, rice extract and rice proteins listed in the official INCI Papain and protease: enzymes listed in the official INCI Alpha-arbutin: listed in the official INCI Ceramide NP: listed in the official INCI Ascorbic acid: listed in the official INCI Lactic, citric and tartaric acids: listed in the official INCI
Anua RICE ENZYME BRIGHTENING CLEANSING POWDER 40g
Anua RICE ENZYME BRIGHTENING CLEANSING POWDER 40g Default Title
$23.04
Ingredient-focused product details Clear use directions Full INCI when available Delivery confirmed at checkout
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Rice-derived ingredients

This is a rinse-off formula, so the water ratio and contact time determine whether it behaves as a foaming cleanser or an optional wash-off mask. The official INCI lists rice-derived materials, papain and protease, alpha-arbutin, ceramide NP, ascorbic acid, and lactic, citric and tartaric acids. It should not be described as a leave-on treatment or sheet mask.

Rice-derived ingredients
rice powder, rice bran water, rice lees extract, rice extract and rice proteins listed in the official INCI
Papain and protease
enzymes listed in the official INCI
Alpha-arbutin
listed in the official INCI
Ceramide NP
listed in the official INCI
Ascorbic acid
listed in the official INCI
Lactic, citric and tartaric acids
listed in the official INCI
Texture

Fine dry powder that becomes foam or a thicker elastic paste with water

All Skin Types
Hover the swatch: it ripples like water

How to use

For cleansing, mix a small amount with water until it forms foam or a soft paste, massage gently over damp skin, then rinse. For the optional wash-off mask method, prepare a thicker paste, apply evenly, follow the current package timing, and rinse completely.
Full transparency

Ingredients

Rice water, papain, and lactic acid help smooth dull buildup while ceramides and glycerin keep the cleanse comfortable.

This is a rinse-off formula, so the water ratio and contact time determine whether it behaves as a foaming cleanser or an optional wash-off mask. The official INCI lists rice-derived materials, papain and protease, alpha-arbutin, ceramide NP, ascorbic acid, and lactic, citric and tartaric acids. It should not be described as a leave-on treatment or sheet mask.

The detail

Specs & details

FormatWater-activated powder cleanser; optional wash-off mask
SizeDefault Title
Skin typesAll Skin Types
Country of originSouth Korea
Before you add to cart

Questions & answers

It is a powder cleanser with an optional wash-off mask method. Both uses must be rinsed off.
Mix a small amount with water until it forms a paste or foam, massage gently on damp skin, and rinse.
Mix a thicker paste with water or the brand’s Rice 70+ toner, apply evenly, follow current package timing, and rinse fully.
No. The mask method is wash-off, not leave-on or overnight.
The brand provides two methods but not one universal schedule. Adjust to tolerance and avoid stacking too many exfoliating steps.
The dry powder becomes a soft foam for cleansing or a thicker, elastic paste when prepared as a mask.
No. It is rinse-off. Leave-on products have a different routine role and contact time.
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