Anua RICE ENZYME BRIGHTENING CLEANSING POWDER 40g

Anua RICE ENZYME BRIGHTENING CLEANSING POWDER 40g is designed around controlled cleansing: lift away oil, sunscreen, sweat, and particulate buildup without leaving the skin feeling stripped. A powder-to-foam cleanser that can also be used as a quick wash-off mask affects how that happens on skin, but the goal is the same. Cleansing works best when surfactants or oils can loosen debris efficiently and then rinse away cleanly with minimal friction. Rice water, papain, lactic acid, ceramides, and comfort-focused humectants help soften the after-feel so skin is less likely to feel squeaky, tight, or rough after washing. That matters because an overly harsh cleanse can disrupt the surface lipids that help skin stay comfortable and balanced. When the formula leaves behind a softer finish, the skin barrier is less likely to feel stressed and follow-up products usually layer better. In practical terms, a well-balanced cleanser improves the look of freshness and clarity while keeping the face or body more comfortable after rinse-off. Consistent gentle cleansing supports smoother texture, a cleaner-looking surface, and a routine that is easier to maintain every day.

Dispense a small amount into wet hands.
Add water and lather into a soft foam.
Massage over the face, then rinse well.
For a quick wash-off mask, use less water, spread over skin, and rinse after a short leave-on time.