ETUDE Soonjung 5.6 Cleansing Milk 200ml

Effective cleansing is often less about harshness and more about choosing a system that removes residue while respecting the skin barrier. A milk cleanser uses emulsified oils and water-based cleansing agents to loosen sunscreen, foundation, and fine particulate matter without the squeaky feel associated with stronger foaming washes. That matters because skin that is repeatedly over-cleansed can feel tight, dehydrated, or more reactive afterward.

This formula is positioned around a mildly acidic pH of 5.6, which aligns more closely with skin's natural surface environment than traditional high-pH cleansers. In practice, that can make the cleansing step feel gentler and better suited to daily use, especially for skin that prefers a comfortable, moisturized finish. The lotion-like texture also slows down friction during massage, helping cleanse with less drag. When paired with hydrating support such as hyaluronic acid and a barrier-conscious formula, the result is a cleanser designed to remove daily buildup while helping skin feel balanced, soft, and less stripped after rinsing.

Dispense onto dry or slightly damp hands.
Massage gently over face to loosen sunscreen, makeup, and impurities.
Add a little water and continue massaging.
Rinse thoroughly with lukewarm water.