The SAEM Urban Eco Harakeke Foam Cleanser 150g

This product is best understood as a cleansing step designed for deep cleansing with a softer, less drying finish. Foam cleansers are most effective when they remove residue, oil, and daily buildup thoroughly while still leaving the skin comfortable enough for regular use. In this formula, the ingredient story is led by harakeke extract, which helps explain why the formula is positioned for dryness, sensitivity, and makeup residue.

The conditioning side of the formula is just as important, because a cleanser is more useful long term when it leaves skin balanced instead of tight or squeaky.

Used consistently, that kind of formula logic can help the skin look cleaner, smoother, and better balanced over time while keeping the overall routine more comfortable and easier to maintain.

That is why this kind of formula works best as a steady routine step rather than a one-time fix. By pairing cleansing action with harakeke extract, it helps reduce the residue that can exaggerate dryness, sensitivity, makeup residue while keeping the overall wash step more comfortable and easier to use consistently.

Work a small amount into a rich lather with water.
Massage gently over damp face.
Focus on areas with oil, makeup, or buildup.
Rinse thoroughly with lukewarm water.