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THE WHOO

[THE WHOO] Gongjinhyang Mi Velvet Liquid Foundation 40ml (3 Colors)

$26.88
Evens out skin tone Helps blur visible imperfections Builds to comfortable medium-to-full coverage Wears smoothly without feeling thick Leaves skin looking polished
With its featherlight texture, this non-sticky foundation uses low viscosity emulsifier to adhere to the skin gently, providing full and buildable coverage, diminishing the appearance of pores and uneven surface of the skin. A multi-tasking marvel, this transfer-resistant foundation with oil-control properties is made of finely milled powders...
A complexion base designed to balance coverage, comfort, and a polished skin finish.
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Buildable Coverage Transfer-Resistant Finish Comfortable Adherence
Coverage Complex
[THE WHOO] Gongjinhyang Mi Velvet Liquid Foundation 40ml (3 Colors)
[THE WHOO] Gongjinhyang Mi Velvet Liquid Foundation 40ml (3 Colors) Default Title
$26.88
Clinically proven actives Dermatologist tested 100% authentic Korean Cruelty-free
What's inside ·

Coverage Complex, the repair molecule

Coverage Complex is the primary active in this formulation. It targets uneven skin tone through a mechanism that compounds with daily use, delivering restores healthy radiance and a lit-from-within glow with consistent application.
Coverage Complex
supports this formula's targeted action
The texture

Smooth, buildable

With its featherlight texture, this non-sticky foundation uses low viscosity emulsifier to adhere to the skin gently, providing full and buildable coverage, diminishing the appearance of pores and uneven surface of the skin. A multi-tasking marvel, this transfer-resistant foundation with oil-control properties is made of finely milled powders to grant the skin a semi-matte veil that is long-lasting and full of natural radiance. Your complexion stays velvety and fresh, exuding royal elegance.

All Skin Types uneven tone visible pores excess oil uneven texture
Hover the swatch — it ripples like water

How to use

1

Shake or dispense a small amount onto the back of your hand.

2

Blend over the face with fingers, a sponge, or a brush.

3

Layer lightly where you want more coverage.

4

Set with powder if you prefer a longer-wear finish.

Full transparency

Ingredients

Skin-conditioning emollients, coverage pigments, and fine powders help create an even, comfortable finish.

The performance of a modern foundation depends on how evenly pigments spread, how well the film stays anchored to skin, and how comfortable the finish remains over time. This formula is positioned as a lightweight but refining base, which means the texture has to balance slip during application with enough grip to keep coverage from separating too quickly. Soft-focus powders help diffuse the look of pores and small surface irregularities, while emollients help the formula move smoothly across the skin so coverage does not collect in one area. Taken together, the product logic is straightforward: deliver even color correction, soften the look of texture, and keep the complexion looking smoother and more polished with less risk of a heavy, mask-like result. That is why a good foundation formula needs both optical refinement and comfort: it should correct the look of tone and texture while still moving naturally with the skin.

The detail

Specs & details

FormatCushion compact
SizeDefault Title
Skin typesAll Skin Types
Country of originSouth Korea
Pairs beautifully with

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$26.88
Before you add to cart

Questions & answers

Pat, do not swipe. Use the cushion puff to press product onto skin in light layers, building coverage where needed.
The refill replaces the inner cushion pod. Press the refill into the existing case until it clicks. The puff is reusable.
Expect 6 to 8 hours of comfortable wear under normal conditions. Touch up with the included puff as needed.
The formula is designed to remain natural-looking throughout the day. Blot with tissue rather than adding more product for touch-ups.
Yes, this formula is developed to be compatible with all skin types dealing with uneven skin tone. If you have very reactive skin, patch test on the inner arm before full application.
The formula is designed for comfortable daily wear. If you have very reactive or acne-prone skin, patch test first and ensure you remove it thoroughly at night.
Coverage Complex is the primary active that delivers the core benefits of this formula. Consistent use over time maximizes results.
Check the INCI list for the most accurate information on fragrance components. The formula is developed for minimal irritation potential.
Store in a cool, dry place away from direct sunlight. Use within 12 months of opening for optimal freshness and efficacy.
The formulation combines coverage, sun protection, and skincare benefits in a portable, hygienic format designed for buildable application and easy touch-ups.
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THE WHOO
About the brand

OriginSeoul, KR
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