Match format to the line
If you prefer a close, soft lash line, look at pencil texture and whether the product is meant to be blended. For a defined wing, compare the flexibility and thickness of liquid-liner tips. Gel pencils and pot formats can require different tools and set times. The easiest liner for someone else may not fit your hand or preferred line. Official tip photographs and application instructions offer more useful detail than the word 'easy' on its own. For a beginner wing, tip stability and visibility of the point are concrete things to compare. A dramatic campaign eye look does not tell you how the applicator behaves.